Social media is a powerful tool that has the potential to transform business operations, drive marketing efforts and enhance collaboration. However, it can also be one of the most difficult digital ecosystems to manage. Social media creates a fast-paced environment where content is updated frequently, users have short attention spans and there are always new influencers and advertisers looking for ways to capitalize on its popularity. That’s why businesses need a plan in place that outlines how they will operate more effectively in this space moving forward.