In recent days people prefer branded products over anything even how high their prices are they prefer branded products. But why are they of that high cost? Do they have any unique features?
Branded products have their own style of manufacturing, styling and functionality. A brand is considered to be the power of provenance. They always top in the quality list. The price of the product is high at the same time it has high quality.
But I still wonder how can they cost such price when the same kind of product is available at a reasonable price? So let us just look at some of the tricks
• Production cost – This is one of the main reason why some brands cost such a high price. Higher quality brands tend to have higher quality material and it also has an impact on the cost you pay to buy them. These brands usually have a high manufacturing cost and labor cost.
• Limited production – One of the best techniques they use to increase marketing is limiting production. In recent days people want to stay unique even in the clothing they wear and so when a brand introduces a product stating that it has limited edition then people will go in search of it to attain those.
• Marketing – There are few brands which have got their own position and they don’t need marketing. The older they are the more they are considered when it suits the trend. In recent days we get to see the marketing of brands done through all accessible networks. They attract customers in a unique way and achieve their goal.
• Talent – The brand of the product is identified by its logo. Having a logo for a brand is not that easy, we have to research a lot and find out the right logo and launch them. In a few street shops, we will see the trendy products and here they will copy the look of the product and apply it but there the logo cannot be done exactly. The one more clever idea they follow is they give up an announcement stating that they are increasing the price of their products to make it exclusive and they create a demand for their products.
NEVER MIND HOW MUCH EVER THEY COST, there are people who only use branded products because they give some class and look and they have the market for it. As long as people are willing to pay high prices for clothing, the cost of clothing will continue to increase – unfortunately, it’s just as simple as that.
